Tag Archives: mental traps

Importance of breaking out of mental traps

5 Aug

Recently, Harvard Business Review published an article on Engineering Reverse Innovations that highlights the idea of designing products and services in developing economies and after exports them to developed countries. Article is definetaly worth reading not only if you are thinking about bringing products and services to the the developing world but also may help to enter markets relatively new markets of European Union where purchasing power is not still as strong as in old Europe. Authors of the article mention few traps and design principles to avoid those however I want to add my thoughts on topics that relate but were not covered by article.

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