Tag Archives: marketing

Selling learning curve and Today’s challenges

7 Aug

Recently I came across Gartner research on effective sales interactions guide (available here), I decided to write my thoughts on sales and elaborate on the subject that sales, marketing and company strategy is continuously evolving.

There are plenty of articles and for sure we have heard that business is an ongoing process that changes and we have to adjust our practices in order to remain in the business also tomorrow. Or in other words, the one will survive who is changing as said by famous Latvian writer Rainis. However I hear a lot from CEOs of SMEs who are in business of selling that they know their customers, they know what customer wants and that they have their best practices in place. In many cases practices means having not so impressive sales presentation, lousy company web site (that was updated couple years ago) and vague online presence – having Twitter or Facebook account without an administration. In these cases it seems that knowledge of customer is based on the prejudice and own beliefs of the world out there that it is not necessary true.

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Emotional Shopping and Buyable Pins

25 Jun

Just few weeks ago news came on buyable pins – feature that is going to be introduced later this year within Pinterest together with Apple Pay, Shopify and few retailers. Today, you can read variety of articles on the topic. It seems that the announcement itself has made a revolution and everyone is so excited just about the news not solution itself. (Few links below).

Idea itself is not anything innovative, even more it would be wrong to think that some kind of technological or business model disruption will happen. However there are some issues that are worth consideration, just to name few – buying on demand, or in other words – buying what customer likes and wishes. Buying without number of authentications thus making online shopping more easier.

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