Just few weeks ago news came on buyable pins – feature that is going to be introduced later this year within Pinterest together with Apple Pay, Shopify and few retailers. Today, you can read variety of articles on the topic. It seems that the announcement itself has made a revolution and everyone is so excited just about the news not solution itself. (Few links below).
Idea itself is not anything innovative, even more it would be wrong to think that some kind of technological or business model disruption will happen. However there are some issues that are worth consideration, just to name few – buying on demand, or in other words – buying what customer likes and wishes. Buying without number of authentications thus making online shopping more easier.